Absolut Vodka announces its new bottle design which marks the biggest refresh for the brand since its launch in the USA in 1979. A tribute to Absolut’s credentials provenance, heritage and authenticity, the new look aims to harmonize and upgrade the design of the iconic clear glass packaging.

Influenced by the community surrounding its production and distillation in and around Åhus, Sweden, the new bottle includes changes that nod to the craftmanship and rigor behind the renowned vodka. These design updates include: